About/Contact
More story telling… now this tale is my own!
My writing work/expertise:
• Senior Copywriter & Brand Strategist, Digital & Print: Luxury Fashion & Cosmetic Companies
• Content Creator, Digital: Website Copy, E-Commerce, Corporate, Style, News & Trends
• Creative Marketing. Direct Marketing. Catalogs. Video Scripts
• Features Writing, Print & Digital: Style
• Essays
My LinkedIn Profile:
A summary of my work in digital and print writing, and related work:
I have over a decade experience as a senior copywriter and digital content creator and brand strategist for fashion and beauty sites, e-commerce sites, luxury brands, style and news sites, and corporate sites. I am also, as I have been for many years, a features writer for renowned national style publications, digital and print.
I have senior-level experience in luxury brands corporate pr, marketing and communications for luxury retail companies, such as Saks Fifth Avenue, Henri Bendel, Bergdorf Goodman, as well as L’Oréal USA.
At present I am Senior Copywriter, E-Commerce & Brand Strategy, for New York & Company and nyandcompany.com, the national apparel and accessories company and e-commerce site.
*My marketing and creative content writing is featured in nearly 600 stores around the country, and the entire company e-commerce site.
*My copy for major spring marketing campaigns was chosen for the 600 stores and cross-category and cross-platform creative marketing, email blasts, social media, and e-commerce uses.
As a senior e-commerce fashion and product copywriter, I:
*Create content for print and digital for national branding campaigns;
*Write direct marketing emails, Facebook and Twitter, online modules, banners, special features;
*Write video scripts for marketing and internal communications, sales training and human resources campaigns;
*Create concepts and write copy for e-commerce, advertising, social media/Facebook, Direct Marketing, customer relations, entire company website (including homepage, all content landing pages, sub-category header copy, special projects/slideshows, and product copy), billboards, window banners and store displays, POS, and public relations and marketing campaigns.
I also:
Collaborate on multi-platform national advertising, marketing and digital content projects with CRMs, marketing division heads, VP of Copy & Brand Strategy, Flash/HTML designers, art directors, digital art directors, merchandising, buyers, E-Commerce directors, traffic, graphics designers, visual display, and the fashion style & design team in New York & Company’s NYC headquarters.
As a senior copywriter for luxury cosmetic and fashion companies, such as L’Oréal (Global) and Saks Fifth Avenue (corporate headquarters, Creative Marketing), my work includes concept creating, editing and writing catalogs, e-commerce, pos, and creative marketing materials.
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