Resume
NANCY ANGIELLO
http://www.linkedin.com/pub/nancy-angiello/1/656/b0a
http://www.nyandcompany.com
Writer
Currently: Senior Copywriter, Brand Strategy & Creative Marketing/Consultant for New York & Company. Senior multi-platform digital content writer, digital feature writer, E-Commerce writer, marketing/creative copywriter, journalist, reporter and editor covering luxury markets, beauty, fashion, retail, arts and culture in high-profile digital and print venues. Superb research, interviewing and reporting skills; expertise in editing/proofreading. Strong knowledge of Internet/social media. InDesign, CMS, Powerpoint, Word, Excel, SEO skills.
Accomplishments
• Senior-level fashion and beauty features writing published in national lifestyle publications, such as InStyle, New York, Glamour, Redbook, Self, and More.
• Published author of hundreds of articles focused on fashion, beauty, arts, and culture. Specialist in trends, profiles, essays, and human-interest stories. Exceptional ability to tailor writing voice to a wide range of audiences.
Digital
• Create content, homepage copy, CLPs, product copy, and features for websites, elite marketing and branding campaigns, online fashion catalogs, e-commerce sites, and major digital destinations such as nyandcompany.com, MSN.com, match.com, and corporate style and cosmetic sites. Write entire website, e-commerce copy and social media for national women’s apparel and accessories company.
• First-person essay published on MSN.com homepage and match.com gained 1 million hits (and counting), resulting in national recognition as an essayist; my name/byline #45 in Google’s Top 100 Searches for weeks. Proven ability to capture Internet audience, gain viral momentum and increase site traffic.
Marketing/Copywriting
• Create digital and print content for advertising, billboards, brochures, catalogs, websites, and sales materials to increase brand awareness. Write video scripts used in sales training and hr campaigns for 600 stores nationwide. Write press releases, Facebook content, daily e-mail blasts, direct marketing, POS, window campaigns, hangtags and banners for national fashion company.
• Wrote Fall 2008 special-edition, 66-page designer womenswear catalog for Saks Fifth Avenue’s most elite customers. Interviewed legendary, global fashion designers; created magalog with copy.
• Direct editorial and write catalogs, marketing, and press materials for luxury fine-jewelry company in Moscow. Created branding for worldwide launch and premiere store opening in the Red Square.
Consulting: Copywriting, Content Creation
NEW YORK & COMPANY, New York, NY
Senior Copywriter, Brand Strategy October 2010 to present
Branding and copy specialist for national specialty retailer. Create content for digital media including Facebook. Write entire NY&C website (www.nyandcompany.com). Copy for major Spring 2011 campaigns chosen for 600 stores nationwide.
My copy used for daily multi-platform campaigns: content for print and digital for national branding campaigns, video scripts for marketing and internal communications, sales training and human resources campaigns. Create concepts and write copy for e-commerce, advertising, billboards, social media, POS, customer relations, company website, window banners and store displays, public relations and marketing campaigns.
Collaborate on multi-platform national advertising, marketing and digital content projects with CRMs, marketing division heads, VP of Copy & Brand Strategy, Flash/HTML designers, digital art directors, merchandising, buyers, E-Commerce directors, traffic, graphics designers, visual display and fashion style and design team in New York & Company’s NYC headquarters.
Alena Gorchakova Joaillerie, Moscow, Russia
Marketing Consultant and Copy Director October 2008 to present
Write, edit, and direct copy for all print materials including catalogs, advertising, and press releases for international luxury jewelry designer. Increased worldwide brand awareness by creating company voice.
L’Oréal: Logics Professional Haircare, New York, NY
Copywriter November 2008 to April 2009
Wrote and edited copy for catalogs, corporate website, marketing/branding materials, books, brochures, packaging, educational and promotional materials, sales tools, and corporate magazines and publications. Positively impacted brand awareness, outreach, and sales by creating content geared to a national team of marketing executives, sales staff, distributors, salon owners, and stylists.
Saks Fifth Avenue, New York, NY
Senior Copywriter April 2008 to May 2008
Wrote Fall Preview 2008 designer womenswear special-edition catalog marketed to exclusive customers. Interviewed elite fashion designers including Donna Karan, Carolina Herrera, Giorgio Armani and Michael Kors to create original, compelling editorial-style copy. Blurbs featured prominently on banners in main 5th Avenue window displays. Wrote journal ads and POS signage. Successfully collaborated with design directors, public relations, and fashion designers.
Freelance Journalism
Freelance Feature Writer 1996 to present
Write feature articles and essays for magazines and websites: More, InStyle, Glamour, Redbook, Bon Appétit, Self, Westchester Cottages & Gardens, match.com, MSN.com, Westchester Magazine, and Westchester Home & Garden. Work closely with editors, fashion leaders, and subjects to create compelling articles with a unique voice targeted to specific magazine or website audience.
Alight.com, New York, NY
Contributing Editor 2000 to 2001
Wrote dozens of articles for e-commerce Internet fashion catalog and magazine, generating constant reader interest. Helped increase consumer purchasing by highlighting merchandise through informative and humorous copy. Developed recognizable brand and community voice through columns and essays.
Rizzoli Publications, Milan, Italy
Contributing Editor 1989 to 2001
New York correspondent on American culture for English-language Italian magazine.
Full-Time Positions
Mademoiselle, New York, NY
Features Writer 1992 to 1996
Wrote monthly center-of-book fashion, beauty, and fitness features. Crafted new voice for “Beauty Advice” column and directly increased page readership. Researched, reported and wrote industry news, trend reports, celebrity and model interviews, profiles of fashion designers and celebrities, and first-person essays.
New York magazine, New York, NY
Associate Editor, Research 1989 to 1992
Managed editorial research department and freelance team for extremely demanding and prestigious weekly magazine. Handled libel issues in collaboration with magazine lawyers. Wrote articles on music, nightlife, the arts, and quirky, quintessentially NY topics.
HDM Public Relations, New York, NY
Account Supervisor 1987 to 1989
Produced extensive consumer and trade press coverage in national publications for launch of Lornay SkinCare, a Colgate-Palmolive beauty line. Organized and implemented successful national media tour, supervising television, radio, and press tour of celebrity dermatologist spokesman.
Henri Bendel, New York, NY
Director of Publicity 1985 to 1987
Produced special events and generated major media coverage for all areas of highly influential specialty store. Coordinated publicity for legendary store president Geraldine Stutz. Acted as key media spokesperson/liaison.
Bergdorf Goodman, New York, NY
Publicity Coordinator 1983 to 1985
Increased editorial publicity coverage of renowned luxury store. Managed production of special events and fashion shows for U.S. and international designers, including debut shows for Donna Karan and Jean-Paul Gaultier.
Education
Hamilton College, Clinton, NY
BA English and Creative Writing
Trinity College, Rome, Italy
Italian Studies University Program